Starting in 2014, Fredrik Norén is a doctoral student in media and communication studies, geared towards media history and digital humanities. He has an academic background in film studies and political science from Lund University (2004-2011). After graduation, Norén was employed as a trainee in a program for future leaders and special advisors for the municipal sector, after which he worked as a project manager for the municipality of Klippan (2011-2014).
Areas of interest
Historical archive studies
Digital text analysis
How does the state face the challenges of an evolving media landscape?
My research focuses on the Swedish citizen information, and, more precise: the Swedish governmental information and communication in the 1970s. States have always felt a need to inform and communicate with their citizens, however, the aim and the use of media have changed over time. In this case, the 1970s was a period of increased political focus on matters regarding media and communication, at the same time as the Swedish welfare state reach its zenith, and the interest in information as a tool to govern was strong. Furthermore, the decade is usually described as a shifting period towards a new kind of information society, hence, it is important to investigate how the state adapted to this development.
The aim of my research is to dig deeper into some of the various aspect relating to the background sketch above, among such areas are information campaigns, media strategies, the changing notion of PR and citizen information. In doing so, I will use both qualitative and archive based studies as well as quantitative and digital text analysis.
There is an increased need for a historical and empirical approach on how organizations remodel and relate to changes in the media landscape, not at least governmental organisations. My research perspective, especially the experimental use of digital tools, will generate a greater knowledge and understanding of how bureaucracy organisations adapt to media changes.